The AI Search Shift
How AI is changing customer discovery, visibility and revenue growth.
Professional Speaker · AI Search · Digital Marketing
Adam Hamadache — Keynote Speaker on AI Search, Customer Discovery and the Future of Digital Marketing
Adam speaks at conferences, leadership summits and executive briefings, helping leaders understand how AI is disrupting customer discovery, search visibility and revenue growth — and what to do about it before their business becomes invisible.
Available for keynotes, panels and executive briefings worldwide.
Founder & CEO, Formula
Adam Hamadache
Trusted by audiences across business, technology and hospitality
The Shift
Your customers are no longer just searching. They are asking AI.
For more than two decades, businesses competed for rankings, clicks and website traffic. That world is changing fast.
AI assistants, answer engines and conversational search tools are now influencing which brands get discovered, recommended and trusted.
The risk is simple: if AI cannot understand, trust or confidently recommend your business, you may disappear from the customer journey before a prospect ever reaches your website.
Discovery is fragmenting
Customers are using Google, ChatGPT, social search, reviews and AI assistants in combination.
Clicks are declining
More decisions are being shaped before anyone reaches your website.
Trust signals matter more
AI systems rely on clarity, consistency, authority and reputation to form recommendations.
Signature Keynote
The AI Search Shift
Why businesses are becoming invisible — and what to do about it.
In this keynote, Adam explains how AI is reshaping search behaviour, customer journeys and digital visibility. The session gives leaders a clear, practical framework for understanding what is changing and how to respond.
30 min45 min60 min
Available for conferences, leadership summits and internal executive briefings.
Inside the session
- How AI is changing customer discovery
- Why traditional SEO is no longer enough
- What AI systems use to decide who gets recommended
- Why your website is no longer your only digital first impression
- The rise of the “AI Shadow”
- How to build visibility in an AI-first search landscape
Live · No Vacancy London
"AI Shadow"
Your "AI Shadow" may become your most important digital asset.
Your "AI Shadow" is the version of your business that AI systems create from everything they can find, interpret and trust about you online.
It is part reputation, part positioning, part public data and part machine interpretation.
Increasingly, this becomes the first impression customers see before they ever visit your website.
Website
What you say about yourself.
"AI Shadow"
What AI believes about you.
Session Options
Popular Speaking Topics
"AI Shadow"
Why every business now has a machine-generated reputation — and how to improve it.
The Future of Search
What happens when customers stop searching and start asking.
AI Visibility for Leadership Teams
A practical executive briefing for boards, founders and senior teams.
Audience
Built for leaders who need clarity, not complexity.
Adam's sessions are designed for senior audiences who need to understand the commercial impact of AI without drowning in jargon.
Conferences
Leadership summits
Executive teams
Boards
Industry associations
Client events
Strategy days
Marketing leadership teams
Watch
Short clips from the stage
A reel of moments and ideas from recent keynotes — straight from YouTube.
About
About Adam Hamadache FIH
Adam Hamadache is a professional speaker and thought leader on AI search, customer discovery and the future of digital marketing. He is also the founder and CEO of Formula, a specialist digital growth agency.
With more than 15 years' experience helping businesses grow through search, marketing and digital strategy, Adam brings a rare combination of commercial experience, strategic thinking and practical delivery.
He is known for making complex shifts in AI, search and customer behaviour clear, relevant and actionable for business leaders.
15+
Years experience
Global
Speaking reach
Services
Three ways to bring Adam in
From mainstage keynotes to closed-door leadership sessions, Adam helps organisations understand the AI search shift — and respond before their visibility, discovery and revenue start to slip.
Keynote Speaking
Headline talks for conferences, summits and industry events.
Adam delivers signature keynotes on AI search, customer discovery and the future of digital marketing — leaving audiences with a clear view of what is changing and what to do next.
- 45–60 minute keynote, tailored to your audience
- Original research, live examples and category-specific case studies
- Optional Q&A or moderated panel
From £2,000
Executive Briefings
Private sessions for boards, founders and senior leadership teams.
A focused working session that translates the AI shift into commercial implications for your business. Adam has delivered executive briefings for leadership teams including Jumeirah Hotels & Resorts.
- 90 minute to half-day format
- Pre-briefing call to align on your strategic priorities
- Practical recommendations your team can act on the same week
From £2,500
Internal Training
Capability building for marketing, commercial and revenue teams.
Hands-on training that upskills your team on AI search, visibility and the new rules of customer discovery — so the strategy doesn't stop with the leadership table.
- Half-day or full-day workshop format
- Practical frameworks, prompts and audit templates
- Follow-up materials for your team to keep using
From £4,000
Not sure which format fits your team?
Tell Adam about your event or business and he'll recommend the right approach.
Reception
What event organisers say
"Adam's presentation at the Independent Hotel Show London 2025 was thought provoking, with excellent data and examples. Our audience loved the insights from his clear and engaging talk about "The AI Search Shift." His research and advice were invaluable; everyone left with actionable insights on AI to add to their hotels marketing plans."
Keynote presentation
"Adam's session surpassed my expectations. The engagement in the room was fantastic, everyone got involved, and people have been talking about it ever since."
Executive briefing
"Adam delivered clear insights using marketing and sales data, while clearly articulating current consumer perception and behaviour, and where the growth opportunities are. Following that meeting, I have invited Adam to join the York's Hoteliers Meeting, which he did in June and the feedback from the members was very positive and well received."
Keynote presentation
Book
Bring clarity to the AI search shift.
Book Adam for your next conference, leadership event or executive briefing.